Color psychology can be termed as the study of how colors affect our moods and feelings. When we view different colors, different psychological cues are triggered. We always feel more relaxed in a greenhouse full of plants. Offices having warmer colored hues such as browns and golds actually make people feel warmer while those with lighter colors like pale blue or white make people feel cooler. There are real no temperature changes caused by these colors, but they can still affect the perception of the individuals experiencing them.
A scientific experiment helps demonstrate color psychology better: Two study groups were each given sleeping pills. The only difference was that one group was given a “blue pill” while another was given a “pink pill”. 72% of those who took the blue pill reported feeling sleepy as compared to only 32% of those who took the pink one. This could be because of the fact that blue inspires calmness and serenity and is associated with water and peace.
Similarly, market analysis has shown that nearly 84.7% of the people who shop regularly like to pick a product based on its color. 93% of shoppers also consider it visual appearance while 6% take a look at the texture. Thus, more and more brands are taking color psychology into account and creating their products based around this fact. UPS is one such company that wants to portray themselves as having “no nonsense reliability” and hence have chosen Brown as their brand’s color.
Applying color psychology in everyday life
It is now clear that color psychology and its utilization in our environment can enhance our emotions and our state of mind. Some places make us feel negative while others can make us happier, calmer and more productive. Color psychology has a direct impact one’s health. The red color, for instance, evokes strong emotions and is often used by restaurants to stimulate their patrons’ appetites. Likewise, yellow is the first color that an infant responds to. Yellow placed in the shops of windows can help grab the attention of shoppers. Yellow also helps encourage conversation and stimulates the mental and nervous system.
Color psychology is mainly distinguished by two categories of colors: warm and cool. Warmer colors stimulate feelings of anger, hostility as well as comfort and warmth. Cooler colors, on the other hand, help instill feelings of sadness but calmness as well. All cool colors like green and blue are easy on the eye muscles and hence facilitate their relaxation. Blue, helps create a sense of trust and security in consumers’ minds regarding a brand. Purple, which is associated with the Crown chakra (the meridians of flow of energy in the body) can help one feel more creative and get those imaginative juices flowing.
Color psychology can be applied in day to day life when repainting one’s rooms or even when making a decision regarding products. Over-stimulating the senses using warmer colors can be detrimental to productivity since it makes workers tensed by raising their blood pressure. Likewise, under-stimulating colors can also distract workers or make them feel bored easily.
A great deal of thought and consideration must be given to placement and usage of color psychology in work and home environments as it directly impacts one’s physical and mental welfare.