This site describes color meanings importance to us, what they do to our emotions and how color meaning through advertising can be used to change our view of products.
You will be surprised when you discover the influence colors have on your life.
How does a yellow room make your feel? Does the blue color calm and relax you? Designers have already for a long time understood how color can affect moods and emotions in a big way. Color is a very powerful tool for communicating and can be used to indicate an action, affect the mood and cause reactions in peoples mind. Some colors can actually raise your blood pressure, increase metabolism and have even been known to cause eyestrain, if you look at them long enough.
How color meanings change
Your own feelings about colors can of course also be very personal. Color meanings may have something to do with your past, your experiences or your culture. For instance, while the color white is often used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern European countries.
How significant is the meaning of colors and why do they play such a big role in our lives? What impact do they have on our body and mind? Read on to explore color meanings, how they are used, the effects they may have and some of the latest research on color psychology.
A preview of each color meaning
The color red
Power, energy, passion, desire, speed, strength, power, heat, love, aggression, danger, fire, blood, war, violence, intensity, celebration, luck, stop or danger, Christmas and Valentine’s Day. Read more
The color yellow
Joy, optimism, happiness, danger, sunshine, idealism, imagination, hope, summer, gold, deceit, philosophy, dishonesty, cowardice, betrayal, jealousy, disease and warning. Read more
The color green
Nature, environment, health, good luck, renewal, youth, vigor, spring, generosity, fertility, jealousy, inexperience, envy, misfortune, start signal, St. Patrick’s Day and Christmas. Read more
The color blue
Peace, harmony, unity, trust, truth, security, confidence, conservatism, order, sky, water, cold, technology, cleanliness, depression, loyalty, immortality, stability, masculinity and protection. Read more
The color purple
Royalitet, nobility, spirituality, ceremony, mystery, transformation, wisdom and enlightenment. Read more
The color orange
Energy, balance, warmth, enthusiasm, vitality, expansion, flamboyant, autumn and Halloween. Read more
The color gray
Safety, reliability, intelligence, melancholy, modesty, dignity, maturity, soundness, functionality, old age and grief. Read more
The color brown
Earth, hearth, home, outdoors, reliability, comfort, endurance, stability, simplicity, comfort, trees, nature and autumn. Read more
The color white
Reverence, virginity, nothingness, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, goodness, marriage, cold, clinical and sterility. Read more
The color black
Power, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, sad, remorse, anger, underground, technical, grief and death. Read more
Colors, like features, follow the changes of the emotions.
– Pablo Picasso
Color meanings in our everyday life
Colors are an incredibly detailed subject. If you want to know what color is and how they affect us every day, feel free to browse around my website. Enjoy!