Brown Color Meaning – The Color Brown

Brown Color MeaningThe color brown is serious and very down to earth, with properties like stability, structure and support. The brown color stands for protection and supporting the family with great sense of duty and responsibility. Brown color meaning calls for high priority, a strong need for security, belonging to a family and having lots of good friends. Of color meanings, brown stands for material security and acquirement of material possessions.

The color brown finds quality in everything – a comfortable home, the best food and drink, as well as loyal friends or a partner. It is a color that exudes physical comfort, simplicity and quality. From a negative perspective, the color brown may also, under certain circumstances, give the impression of stinginess.

Explore brown color meaning

Brown is friendly and welcoming. It is loyal, trustworthy and reliable, in a practical and realistic way. In color psychology the color brown is referred to as honest, genuine and sincere. It refers to the hard-working, diligent and reliable, with both feet planted firmly on the ground. Brown is sensual, sensitive and warm, and gives one a sense of calmness and comfort. It is a practical and sensible color, indicating common sense. The color brown is associated with healthy, natural and organic products, and everything related to the outdoors.

Brown is a scarce color that is not associated with abundance or waste in any form. It is materialistic, and appreciates quality above all else, but in limited quantities. Some brown colors may show a degree of sophistication, depending on what other colors they are connected to. For example, the color brown, with a soft white or ivory, looks elegant and classic, but still more casual than black combined with the same colors. The brown color suppresses feelings, and creates a haven from the outside world, where issues can be considered and resolved. It is a color that in no way calls for perfection, but rather promotes order and organization.

The color brown provides security

Brown is a calm and confident color that provides security, but it is never the center of the attention. Actually brown does not seek attention at all, it prefers to stay in the background, so other colors around it can shine.

We do not like brown

The brown color is solid, with strength and maturity. It prefers to stay in its own safe little world, is not very spontaneous, and do not like surprises. Many may think that makes it a little boring. The color brown is actually one of the least favorite colors in the western world, together with orange and yellow.

Brown is a dominant color in the world, along with green. It is calming and stabilizing, while the color green is more balanced and helps us handle the loads of a modern life better.

The psychological significance of the color brown may vary slightly, depending on the colors that are mixed together to create the brown color. Brown may arise from a combination of black, yellow, orange, red, gray, green, blue, pink and purple, and each of the colors add a variation to the brown color meaning.

Brown shades

Light brown is friendly, welcoming, honest, sincere and genuine.

Dark brown is strong, but sometimes also sad and depressing. Taupe color is a popular dark brown/gray color.

Beige is considered practical, reliable, conservative and loyal.

This is how the color brown affects you

  • Provides a feeling of good health
  • Stabilizes
  • It brings you down to earth
  • Adds order in your life

When you buy a car in the color brown

  • You are down to earth
  • You are straightforward


  1. Does it mean that colour changes with life’s expectations and age?

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