White Color Meaning: The Color White Symbolizes Purity and Innocence

White Color Meaning Infographic

This in-depth analysis explains the meaning and symbolism of the color white.

Pure and Ethereal

As delicate as it is elegant, white exudes beauty and grace. Most commonly associated with good things, white has a favorable reputation. In fact, it’s thought to have a heavenly presence. White doesn’t threaten or endanger, and it loves making others feel good. It’s for this reason why many turn to the color white when they yearn for acceptance and affection. With its uplifting spirit and encouraging essence, white excels at making everyone feel appreciated and valued.

Though white can sometimes blend into the background, companies are keen to use this color in their campaigns. After all, white is synonymous with positivity. Seeing the color white promotes optimism and provides people with hope. With that said, it comes as no surprise that brands leap at the opportunity to incorporate this angelic hue into their advertising.

A Fresh Start

When we see the color white, it reminds us that promising possibilities await. This subtle reminder that new beginnings are promised provides faith to the faithless. White is a blank canvas, and it yearns for us to make something of our unseized opportunities. In essence, white encourages us to be the best version of ourselves. No doubt a powerful message, white supports us even when we don’t know it. All that white asks of us is to fulfill our potential.

Promotes Open-Mindedness

Judgment and harsh criticism are two things you’ll never receive from the color white. Rather than condemn others, white urges people to reflect on their transgressions. This introspective exercise makes way for growth and strength. White understands how difficult it can be to embark on this journey of self-exploration, which is why it offers patience and guidance. With a helping hand from the color white, we can blossom into our higher selves.

Healer and Protector

With its bright aura, the color white protects, restores, and encourages. Its ability to purify our thoughts helps safeguard our emotional well-being. When the color white is near, you can rest assured that your soul will remain rejuvenated and out of harm’s way. This divine hue drives out all evil, ensuring that its space stays holy and safe. Predominately white environments are thought to be a haven.

Excessively Bland

Unfortunately, the color white lacks intrigue. With its lack of depth and isolating elements, many people have a difficult time connecting with the color white. Regarded as a boring hue, the color white doesn’t pique many interests. It can come off as cold and distant, which is why those who are fond of warmth don’t gravitate toward this shade.

The Circle of Life

Cultures that believe in reincarnation hold the color white in high regard. They maintain that the color white is a sign of rebirth. Though it can sometimes be linked to death and sorrow, white is more often associated with assurance and new life. Depending on your beliefs, white may either be a spiritually elevating or discouraging presence.

Triggers Fond Memories

Taking strolls down memory lane is what white wants from us. More specifically, white inspires us to recall pleasant and uncomplicated times. For most, this provides emotional restoration and healing. The color white is so nostalgic that it brings to mind memories that we never knew we had.

White Shades

White shades

There are no shades of pure white in additive color mixing because the color is the combination of all colors. However, in subtractive mixing, you can create countless variations of white using small amounts of other color pigments.

Read more about shades of white.

How the Color White Affects You

  • Creates mental clarity
  • Invites to clean up or remove obstacles
  • Empties the mind
  • Allows you to start fresh

What Your White Car Says About You

  • Pickiness, purity and perfection
  • Fashion awareness, since white is in at the moment

White as a ghost/sheet – very scared after seeing or hearing something

Tell white lies – to tell seemingly harmless lies

Whitewash – to hide, conceal or cover up something

White collar job – a professional, managerial or administrative job

Summary: White Color Meaning

A refreshing mix of positive and negative attributes, the color white resurrects various feelings. From hope and joy to discouragement and sadness, the color white reminds us that all of our emotions are valid. Inspiring awe, intrigue, and enchantment, the color white speaks no evil, hears no evil, and sees no evil.

Learn More: Check out my color symbolism chart for a complete list of color meanings.

White symbolizes: cleanliness, purity, innocence, perfection
Effects of white: refreshes, balances, purifies, simplifies
Positive traits: goodness, hope, clarity, openness
Negative traits: boring, cold, empty, distant