Graphic Design

What’s the secret to putting your product in the best light when creating promotional images and packaging? Savvy marketers and photographers know that some background colors make products look more compelling. Learning the art of how to use the right backdrop colors on product packaging and promo materials makes the task of making the sale […]

Color is one of the most important components of portrait photography. Both the subject and the photographer need to put serious thought into how different color choices will impact their results. Color, in particular the interplay of subject and background, forms the foundation of a striking photograph. To understand how to properly work with color

Traditional and digital artists alike deal with color in similar ways. Both types of artists understand three sets of colors: primary, secondary and tertiary. Combining individual colors from these three sets gives us just about every color our eyes can see. Those colors can be further manipulated by adding gray, white or black, and by

Primary and secondary colors are things we learned about in grade school. Many of us can still remember the lesson on red, yellow and blue. We learned that they are the primary colors. But wait. Yellow isn’t a primary color to a graphic artist designing CGI images. What gives? The relationships between primary, secondary and

Color is a curious thing. Different eyes see it different ways. Likewise, what we learned in grammar school art class about primary and secondary colors is open to differing definitions. One thing we can say for certain is that secondary colors are derived from primary colors. Understanding where secondary colors come from is important to

Life was so simple when we were kids. For example, the art teacher in third grade drilled into our heads that the three primary colors are red, blue and yellow. We never questioned it. Why would we? The teacher knows everything. Or does she? Maybe not. The question of what constitutes primary colors is not

Color schemes are an important part of interior decorating and design. But did you know there is an actual science to creating color schemes? Graphic designers and decorators don’t just randomly pick colors they think will look good together in a particular space. Rather, they rely on a number of artistically developed color schemes generally

Rectangular color schemes are wonderfully vibrant, but it is important to understand exactly how these special colors influence each other in order to use them properly. Rectangular color schemes use tetradic colors. Tetradic colors are simply two sets of complementary pairs of colors that are found opposite each other on the color wheel. These types

Choosing a color scheme can be one of the more challenging tasks of an interior decoration project. There are so many choices. Do you want a warm, vibrant look or do you prefer cool, calming colors? Perhaps a monochromatic color scheme using just one color is more to your liking. Monochromatic color schemes definitely create

Chromatic and achromatic colors are groups of colors that can create a specific look or feel whether you use them in art, photography, or interior design. Saturation is a determining factor in distinguishing one from another. The intensity and vividness of a color is created by the saturation. The absence or presence of saturation determines