The Rise of Emerald With its roots steeped in ancient history, the emerald has a rich and colorful background. Most prominently known for its dazzling green hue, emerald entices with its viridescent shades. Babylon is credited with discovering this stone in 4000 B.C. They immediately recognized … [Read more...]

Diamond: A Gem as Old as Time While historians can’t prove when diamonds were discovered, India is credited with unearthing this robust stone. Upon realizing the value and beauty of diamonds, they began associating them with religious icons. Much like the figures they idolized, diamonds were … [Read more...]

Strong Ties to Tides Renowned for its crystal blue colors and ocean-esque hues, aquamarine is most prominently known for its seawater elements. Treasured long before our time, aquamarine was beloved by ancient Hebrews, Egyptians, and Romans. Though today people prefer blue aquamarine gems, in the … [Read more...]

A Birthstone of Rich History Dating back to ancient Greece, amethyst gained the adoration of many with its grape-like color and alleged healing powers. Most commonly associated with Bacchus, the god of wine, amethyst had strong ties to this beloved Greek beverage. However, this gem didn't endorse … [Read more...]

The History of Garnet Derived from the Latin word garantus, garnet is likened to the small, bright red seeds that are found in pomegranates. Loosely translated, garantus means seedlike, giving it a direct correlation to this fruit-bearing shrub. Other than its physical attributes, garnet shares … [Read more...]

Many people love butterflies, particularly the colors, patterns, and shapes on their wings. However, little attempt has been made to decode and find out the meaning of butterfly wing colors and its symbolism. A butterfly itself symbolizes romance, rebirth, change, inner beauty, transformation, and … [Read more...]

Birthday colors or birthday color astrology is known as Colorstrology. This science has been studied in great detail by Michele Bernhardt and it combines the science of the influence of stars and planets along with color psychology to create a personal color for each day of the year. This means … [Read more...]

Color therapists and psychologists have studied colors and the human psyche for decades now. Their findings state that colors have had a deep impact on humans, dating back to thousands of years. The colors we like and wear often give an insight into our personality. It is no wonder that colors … [Read more...]

Color is everywhere in the world, making things beautifully vibrant. What a sad state it would be if color was erased. Color has the power to convey meaning. In the English language, color is a part of expressing meaning and emphasizing a point using a rainbow rich vocabulary. Here is a low down of … [Read more...]

We have already covered logo color meanings in another guide. This is a follow up to that article. Here we will talk about brand color psychology along with the best logo combinations. The right corporate colors when used in combinations will not only make your logo pop; they also help convey the … [Read more...]