Color Insights

The world is filled with an undeniable beauty. Almost everyone has had moments in life where they’re stopped short by the sheer breathtaking wonder around them. For some, this might involve a majestic golden sunset. Others might have fond memories of the whites and blues of a distant snow-capped mountain. And, of course, the beautiful […]

When author Omar Bradley uttered his now famous quote about setting your course by the stars, he was referencing the method by which ancient mariners used to find their way across the seas via star charts. One wonders if those ancient mariners ever thought about the colors they were seeing. And if so, did they ever wonder

Crayola crayons have a wonderful, colorful history. These waxy sticks that produce a variety of mesmerizing colors have captivated artists of all ages. With products for the preschool set, art supplies for children everywhere, and a great way for adults to escape their everyday stress, this company is helping make the world a more beautiful

The rise of online shopping has changed the face of the modern world. One of the biggest examples of this is the sheer ubiquity of expedited delivery services. Every delivery service has a unique look. And we’ve all had moments where we eagerly stare out the window hoping to see the distinctive marks of a

If only you had some way to subconsciously and subliminally convince a hiring manager that you are the right person for the job. It turns out that there actually are some “hacks” you can use to appear more qualified and capable when you show up for job interviews. The colors we wear convey strong messages that impact how others

M&Ms are one of the all time classics for anyone with a sweet tooth. Most of us first encountered the multicolored candy when we were quite young. Tasting M&Ms as an adult brings back a lot of those wonderful memories of youth. People often think back to mixing up M&Ms with their popcorn while encountering

Color is one of the most important and ever present parts of life. When people talk about the joys they find hiking, camping or at the beach, they’re often thinking about the rich and beautiful colors they’ve seen. Likewise, people in urban settings are often even more passionate about adding color into their world, including

Color is an important part of everyday life. Bring the importance of color up with people and there will seldom be any real disagreement. Most people agree that color is an important, even vital, part of life. However, there’s a larger question about how well people really understand that fact on a fundamental level. When

Most adults take a vast amount of their typical daily experiences for granted. For example, how often do you stop to really consider how much is going on when you admire a beautiful sunset? A complex swath of colors evokes great memories, strong emotion and even a sense of wonder. We note the feelings but

If you’re preparing to gather your crew to take this year’s family photo, aesthetics are probably on your mind. You want everyone to look crisp, in focus and adorably cheerful! When taking group photos, you can use colors to your advantage to create a very crisp, clear lineup that pops. Selecting a color theme is