Color Insights

You might’ve heard the term “camouflage like a chameleon” or something similar before. It’s commonly believed that chameleons can knowingly change their colors to blend in with their surroundings, and that’s how these reptiles are usually depicted in cartoons. Yet, that’s not as accurate as we’ve been made to believe. Chameleons can change colors in […]

When thinking of the colorful world around us, rock colors probably don’t come to mind. First, we think of plants and animals, especially flowers and birds. The stereotype is that rocks are just gray or brown, but if you look at a variety of rocks, you’ll see that they’re much more beautiful than most people

Even if you’ve never seen a charging bull in real life, you probably know the stereotype: bulls hate red. It seems logical because bulls are only shown running at red fabric, and they look furious. Yet, there’s a lot more to this than meets the eye. So, do bulls really hate red, or is it

If you look at water in a glass, it looks clear. When you look at water in a lake, pond, or ocean, you will see varying shades of blue and green. Why does this occur in large amounts of water, but not in small amounts? Much of the color variation has to do with how

There’s something distinctly uplifting about a blue sky on a sunny day. But many of us have become so accustomed to this cheerful shade of light blue that we don’t always notice it. And if you’re like many people, you may not have ever stopped to wonder what makes the sky blue. Here’s a look

If you’re wondering what the most calming colors are and how they can make you feel more relaxed, keep reading. Over the centuries, many cultures have attributed mystical powers to light and color. While we are not going to build on any of the metaphysical claims surrounding light and color, there are well-known psychological effects

What Are Afterimages? Afterimages are common optical illusions created by your brain and visual system. In an afterimage, you continue to see an image even after your eyes’ exposure to the image has ended. Chances are that you have noticed this effect many times. If you have ever stared at a fixed point for a

Color, more than any other topic in visual communication, is frequently misunderstood. This is essentially why we need chromaticity. Color is an essential tool for signaling. Traffic lights convey a great deal more information in color than they could in black and white. Color is one of the ways we detect motion. We see moving

Recently, the topic of “school subject colors” has become a heated debate. Everyone seems to have strong opinions about which colors are associated with which school subjects, even if they graduated school a long time ago. Specifically, the four core classes (math, English, social studies, and science) are the ones that are the most talked

Neon colors, often called fluorescent colors, are impossible to miss. Commonly seen in signs, nail polish, and clothes from the ’80s, these vibrant colors have gone through many trends in history. Yet, they’ve only been around for the past century, and they’re certainly not the kind of colors you would find in nature. So, their