Ancient Egypt scene, mythology. Egyptian gods and pharaohs.

Egyptian Colors: Discover What They Used to Symbolize in Ancient Egypt

The Egyptians considered color as a sign of an object’s true nature. The Egyptian words for ‘character’ and ‘color’ are the same. This indicates that the underlying essence of a figure can be expressed through color. Early Egyptian written texts and artwork show the use of only four main colors. These include black, white, green, […]

Egyptian Colors: Discover What They Used to Symbolize in Ancient Egypt Read More »

Holi color powder. Organic Gulal colours in bowl for Holi festival, Hindu tradition festive. Bright vibrant pigment closeup.

Color Meanings in India: Find Out What Colors Symbolize in Indian Culture

Color symbolism in India dates back to ancient times. It was mainly linked to the three Gunas (qualities) – the combinations of which directed the flow of movement in the Universe. In this guide, we will dive deep into the color symbolism associations in the Indian subcontinent and discuss what the main colors represent traditionally.

Color Meanings in India: Find Out What Colors Symbolize in Indian Culture Read More »

Color Psychology in Marketing: A Guide to the Colors That Influence Decisions

How much of a purchasing decision is really your decision? Most of us fail to pick up on the fact that clever marketers are coloring our perceptions of products by manipulating our brains using persuasive, evocative color psychology in marketing. The human brain reacts to different colors with various physiological responses. Marketers use this knowledge to tap

Color Psychology in Marketing: A Guide to the Colors That Influence Decisions Read More »