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A high-end colorimetry machine tests the color of textiles in a factory

Colorimetry: The Science and Technology of Measuring Color

Can you look at two objects and determine whether they’re the same color? It might sound like a ridiculous question — of course you can tell the difference between colors! Eyeballing the similarities and differences between colors might be perfectly fine in day-to-day life. But humans can only differentiate shades up to a certain point. […]

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Why Traffic Lights Have Red, Yellow, and Green Colors

You see (and hopefully obey!) traffic lights on a daily or near-daily basis. But have you ever wondered why red means stop, green means go, and yellow means proceed with caution if you can’t stop safely? Here’s an in-depth look at why traffic lights are colored the way they are. A Brief History of the

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30 Valentine’s Day Color Palettes for Romantic Designs

Valentine’s Day is a holiday dedicated to love. So it’s no wonder that shades of red, pink, and sometimes white dominate Valentine’s Day designs. Red is an intense color that has long been associated with romantic love. White is a color of purity, and mixing it with red gives you pink — the color of

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25 Front Door Color Meanings Revealing the Personality of Your Home

One of the most exciting parts of purchasing or renovating a home is selecting paint colors and other elements of decor. But in the process of finding the right decor and choosing the perfect interior paint colors, don’t forget another critical choice — the color of your front door. Color is a language of sorts,

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An abstract image of a silhouette of a human head with a burst of color radiating from it

The Evolution of Color Vision in Humans and Animals

Unless you have some type of color vision deficiency, you probably take the ability to see in color for granted. But have you ever stopped to wonder how and why humans and animals evolved to see so many colors? The truth is that it took countless genetic mutations over millions of years for humans (and

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Discovering Jewel Tones: What They Are and How to Use Them Beautifully

Even if you don’t know a lot about jewelry, you can almost certainly appreciate a beautiful gemstone when you see one. Likewise, even someone without much understanding of design can appreciate the remarkable richness of jewel tones. If you want to create a design with an opulent flair, jewel tones are just the colors for

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Delving Into the Enchanting World of Winter Colors

In our collective consciousness, every season has its own color palette. And while many people simply associate the winter season with Christmas colors, the colors of the season extend far beyond the holidays. If you’re looking for some winter colors for a seasonal design or decoration, take a look below. What Are Winter Colors? Simply

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Celebrating the Earthy Richness of Fall Colors

Every season has its colors. But few of them are known for those colors in the same way that fall is. At least in temperate areas, the autumn season brings in flame-colored foliage: the green leaves of deciduous trees turn red, orange, yellow, and even purple before falling to the ground. These shades have become

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Exploring the Vibrant Energy of Summer Colors

What are “summer colors” to you? Are they warm, saturated shades that echo the heat and bright light of the season? Maybe they’re aquatic-inspired colors that remind you of a day at the beach or by the pool. While it’s true that no color is officially a summer or winter color, there are some colors

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Reveling in the Delicate Beauty of Spring Colors

When you’re considering a color palette, you need to be mindful of what your finished design communicates to your audience. For example, if you’re designing a Christmas ad campaign, you probably wouldn’t include soft pink blooms like those seen in spring. Fortunately, there’s no shortage of spring-inspired colors out there. If you want to give

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The Creative Designer

Jacob Olesen, founder of Color Meanings, is a world-renowned color expert with over 20 years of professional experience in digital design and a leading authority on how colors influence human emotion and behavior.

About Jacob Olesen

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