Color Insights

There’s a surprising amount of beauty to be found in the insect world. People are often so quick to assume that all bugs are inherently creepy that they fail to notice some of the more beautiful aspects of this incredibly diverse class of organisms. One can find an immense amount of beauty in the wings […]

People have a unique relationship with fleas and ticks. On one hand, most people don’t find fleas and ticks visually appealing. There’s an undeniable beauty to the rainbow of colors visible upon a butterfly’s wings. Meanwhile fleas and ticks tend to just fade into the background. We don’t typically associate fleas and ticks with bright

Fish are peculiar creatures with exceptional abilities, despite their limitations compared to humans. Because of their environment and need to survive, questions arise on their senses, particularly the eyes. For instance, can they see color? If they do, what colors do they see? How well do they see? It turns out fish have a different

Almost everyone has a favorite color. There are some colors we like and other colors we hate, but we usually have one or two colors that invariably conjure up certain emotions in us. The ability to associate color with feeling is an undeniably human experience. But is it limited to humans? In truth, color preferences

Humans have a real appetite for color. The colors that surround us can actually impact our hunger cues by either activating or deflating them. As you can imagine, that’s important news for restaurants, food brands, fast-food chains and advertisers. Which hues cause hunger to spike? Which palettes inspire us to push our plates away? Let’s

Can you add up all of the colors found in the world? Yes, researchers have figured out a way to quantify all of the colors that shape the universe around us. Take a look at what we know about how many colors can be found in the world using a few simple calculations. Before we

What does the world look like to deer as they prance through thickets in search of hickory nuts and wild blackberries? The world is quite a different place through the eyes of a doe or buck. In fact, the green fronds of the forest, blue trickles of streams and fleshy hues of fruit appear very different in

Maybe you’re interested in attracting hummingbirds to your garden and want to know how to set up the ideal feeder for them. Or maybe you just love hummingbirds and want to know more about their vision, why they like specific colors and what they see when they’re in your backyard. No matter your reason for

Have you ever wondered if a mosquito is attracted to certain colors and repelled by others? We often place human characteristics on the animals and insects surrounding us, but most creatures think and see differently than we do. This is especially true when talking about mosquitoes. These small insects do tend to go after certain

It’s only natural for a dog owner to wonder exactly what their highly adored companion sees when he glances toward a field of freshly cut grass or curls up in front of the television. Do dogs see the same colors as humans? It turns out that canine reality is very different from human reality when