Color Insights

Different colors have a way of evoking different emotions in people. One of the most powerful colors is red. Few would argue that the color red is capable of stirring a wide range of emotions, not to mention getting people’s attention. However, one might be surprised to learn about the history of the color itself. […]

A color that’s as old as the trees, green has been mesmerizing humans for eons. Fittingly, the word green is closely related to the word “growan” which means “to grow” in Old English. Green is the color we associate with growth, vegetation, renewal and life. While it has typically been associated with nature throughout history, the color

This post will take you on a journey through the history of the color purple. We’ll be looking at how the color was first created and how it has evolved throughout time. But we’ll also look at the deep emotional connection we have with this color and try to uncover where it originates from. Colors

What if there could be a holiday that celebrates all of the vibrant colors that paint our world? There actually is a holiday that hue appreciators consider to be the “Christmas of colors.” Each year on Oct. 22, Americans celebrate National Color Day. No, this isn’t just a day for artists who work with colors every day.

Color has the power to influence our emotions and certain colors in the workplace can even make us more productive. Humans have always had moments of envy when looking out into the natural world. We see birds take flight as they experience the sheer freedom of an open sky and dolphins dancing beneath the waves.

Color’s an indisputably important part of life. Most of us start using color as a way to influence the world from the moment we wake up. When we pick various articles of clothing it’s usually in an attempt to make an emotional statement with their aesthetics. Likewise we accessorize with jewelry, timepieces, makeup and even

Imagine this scenario. You get a brand new car, the color you’ve always wanted. You finally get the opportunity to take your new car out on the road for the first time. Unfortunately, a driver coming from the opposite direction doesn’t see you in time and hits your new car. This is something of a

By definition, universal colors are colors that can be worn equally well by anyone. However, that may not necessarily hold water for every individual. Despite the definition of universal colors, it only stands to reason that some colors look better on certain individuals than others. This is largely because each person has a certain amount

Color occupies a unique place in the average person’s worldview. On one hand, color is intrinsically subjective. We all experience different emotions when we look at various colors. But on the other hand, color is inherently tied to physics and mathematics. Every color occupies a specific numerical wavelength. We also have a third, less commonly

The average person doesn’t have the best view of rodents. However, mice and rats have been an invaluable asset to humanity. Rodents are a long time favorite for intelligence, memory and behavioral testing in laboratory settings. When we want to know how humans will react to something, we typically try it out on rodents first.