Color Insights

For many, rainbows are seen as a miracle of sorts. When we see a rainbow in the sky, it means the sun is reflecting off the moisture in the air in just the right way to display a spectrum of color that will send people running from the far corners of their house into the […]

White is one of the more common colors in the world. It’s used in everything from paper to wedding dresses. Some colors tend to fade into the background of everyday life. But white is an unusual case where it can quite literally function as a background for other colors or indicate something very significant. By

Gray might not seem like a very dynamic color. The modern eye tends to view gray as neutral or utilitarian at best and downright apathetic at worst. For example, gray is often used to describe depression. And we’re all familiar with the less than stellar feelings evoked by gray skies. However, by going back through

Humanity has always had a special relationship with color. On a purely physical level color is nothing more than an interaction between our eye’s photoreceptors and different frequencies of light. But the emotional meaning of color is so much more than that. Every color has a unique meaning to both individuals and the culture in

We’re surrounded by the color brown to such a ubiquitous level that we often take it for granted. After all, brown is the color of the very dirt which life is built upon. If there’s life in an area then it’s always built on a brown foundation. Even the blue oceans boast nutrient-rich brown dirt

Is it teal? No, perhaps it’s aqua. Maybe it’s blue-green. The argument may lean more toward green and then back toward blue. Actually, it’s likely the ubiquitous turquoise. Turquoise is a very versatile hybrid blue/green color that is flattering on almost every skin tone and hair color. It’s a cool color for blondes, yet it

Pink is one of the most eye-catching colors in the world. It walks that fine line between colors found in nature and those which come about solely through humanity’s artistic innovation. Pink occurs in nature just often enough that it feels comforting in a similar way to blue skies and verdant plains. But pink is

It’s funny how merely thinking about a particular color elicits so many emotions. The truth is, there is an interesting and sometimes checkered history involved with almost every color conceivable to the human mind. In this particular case, it is time to delve deep into the history of the color yellow. By doing so, it

Think about some of your favorite moments from childhood. The vast majority of Americans will probably drift back to fond memories of Halloween. Obviously part of the holiday’s charm comes from costumes and candy. But we’re also drawn into Halloween thanks to the holiday’s striking colors. Orange and black are particularly prominent as Halloween approaches.

If you’re like many, you love the many shades of blue. You can’t get enough of it in your life, and you enjoy combining any number of shades in your decorating, your wardrobe, and even other products you choose to buy, such as your car. You know blue makes you feel good. You know it