If you have been following this blog, you know by now that colors are central to our lives and also to our businesses. I have already covered the best logo and business colors and today we will take a look at the best colors for websites and how you can use them to improve the appearance of your site.
Colors of website: Powerful communication tool
Your website is a powerful tool you use to communicate with your buyers, readers, clients or followers- whatever the purpose of your website is. Naturally, all your visitors react differently to different colors. More importantly, they are relying on the site’s colors to convey a message to them- they want colors to attract their attention and also tell them where to go or what to do next.
So let us study the basic website color theory, especially factors that influence the colors of WebPages.
Best website colors allow for readability
The foreground and background color combinations used in websites are very important and they should have enough contrast to allow readers to clearly read your words. This means staying away from analogous or monochromatic colors. On the other end of the spectrum is the use of too much contrast- very severe colors in the back and foregrounds can give your readers a headache.
Are bright colors the best for websites?
Experts say that while bright colors can be used to attract attention, they could become too loud or too obvious when used for every page of the site. The key is to use colors that are close to each other on the color wheel. However, for the back and foreground colors, avoid the use of closely placed colors on the color wheel. The same is true for complementary colors on the wheel- they may add a vibrant look to the website but are not suitable for back/foreground colors. The key is to achieve a balance so that there is no overwhelming contrast that hampers the readability of the web page.
Text colors should enhance legibility
To increase legibility of the website, make sure you add the right color to the links and text. The text color should be such that it does not send your visitors on a treasure hunt-nor does it repel them or make them move away from your site. The link colors should also be distinguishable (especially after they have been clicked)- the link color should not turn into the same color as the surrounding text nor should it blend into the background.
Best colors for websites for consistency and branding
Most top companies use the same colors as their brand/logo colors. This helps give readers a sense of professionalism and branding so that s/he can recognize and associate their website with that brand right away.
Accessibility to colorblind readers
Web designers should also bear in mind the accessibility of the website for their colorblind readers. Thus all images should have good contrast and use excellent color combinations such blue-yellow-white and black. On the other hand the combinations to avoid are red-green-brown-gray-purple.
These are 216 safe colors for the web palettes that will look good on any browser. If you use colors outside the palette, they will dither on computer monitors having low resolution.
Finally, we leave you with simple and practical tips to follow when creating/revamping a website
Top tips to help you select the best website colors
- Use the 60-30-10 rule- where 60% will be your primary color to set the tone of the overall design, 30% should be the contrast of the primary color and 10% is the accent or secondary color.
- Start with a great image- If you are not having a preset branding image, you can let an image guide you into selecting your website colors.
- Color of the website should not be a random choice but should also be influenced by the type of website it is, its layout, space as well as the concept behind it. Thus, the major sections can have their own personality but they should also have a common link with the parent page/site.
- The purpose of the website will also determine what the colors should be. So red and orange are typically used by food websites, gardening blogs could use greens and yellows whereas insurance and banking might do well with grays and blues. That being said; colors are highly subjective -so apart from technical knowledge, a web designer should also use his/her intuition as one of the selection factors for the website’s colors.
Finally, do not be afraid of experimenting- use free tools available to play with the site’s color. Do not settle on the first choice you make and also study the popular sites having some of the best website colors. These will give you plenty of ideas as well as the confidence to create an aesthetically pleasant website.