Psychology of Color in Business: Best Logo Color Combinations

top brand logos

We have already covered logo color meanings in another guide. This is a follow up to that article. Here we will talk about brand color psychology along with the best logo combinations. The right corporate colors when used in combinations will not only make your logo pop; they also help convey the right message about your brand.

Red and Blue

These logo colors really sell as they provide two significant meanings about your brand: red says confident and powerful while blue says trustworthy and calming. A logo with red and blue combination is serious, professional and symbolic without overwhelming the viewers.

Top brands using this logo color combination: Pepsi, Tommy Hilfiger, Bank of America etc.

logo colors that sell (different logos)

Dark Blue and Orange

These are opposite colors but that is not the reason why they make the best logo color combinations. Orange conveys friendliness, energy, attraction and youth. Blue spells trustworthiness, spirituality and also is a timeless color as far as business colors are concerned.

Top brands using this logo color combination: FedEx, Mozilla Firefox, Visa, AT&T and Fanta.

Green and red

Fresh green and eye popping red color is an amazing choice for food brands. Green stands for health and healing, freshness, nature, balance and eco-friendliness. Red is attractive, passionate, and energetic and stimulates hunger. The colors are one of three pairs of complimentary colors on the traditional color wheel. When combined, they make a striking high contrast impression which, if you don’t use properly, can also be jarring. So try to tone down and balance the two shades.

Top brands using this combo: Quiznos, Mountain Dew, Heineken, 7 Up, 7-11 stores etc.

Shades of blue

Many brands go monochromatic and use different hues of the same color. Different shades of blue are very popular in marketing and you can create logos that sell with these. Choose different tints of blue and this form of designing can actually be very versatile. Blue is incredibly multipurpose and represents so many different facets. It stands for values like trust, loyalty and faith. Certain shades of blue are extremely calming. Blue represents stability, tranquility and inspiration. Strong shades of blue are powerful. Some dull shades, however, can be depressing.

Top brands with just blue color – Dell, Boeing, PayPal, Twitter, JetBlue, OnStar, IBM etc

brand logo of PayPal comes in shades of blue

Red and Yellow

This is another great combo for food brands. Rich reds paired with cheerful yellows can help create an autumn inspired, warm palette that stimulates the appetite. Red and yellow create a festive, celebration too. While this color combo may seem traditional and over used, you can play around with its shades to give a fresh twist to an otherwise familiar combination.

Top brands with red and yellow color combination – Lipton, McDonald’s, Shell, Lays, Mastercard, Pringles, Burger King.

Black and white

Black is one of the best standalone colors for logos. It represents many things including power, strength and authority. The best color to go with black in logos that sell is white. Where black is bold, intelligent, dramatic, elegant and rich; white is timeless, humble and toning.

Top brand logos using this winning combo are: Sony, Prada, Nike, Adidas, The New York Times.

Purple and white

Purple represents many things including: royalty, luxury, sophistication, charm, creativity, imagination, mystery, arrogance and spirituality.  When combined with the purity of white, you get a winning combination that is clean, innocent, hopeful, charming, trustworthy and sophisticated all at once.

Brands using purple and white in their logos: Taco Bell, Wonka, Welch, 3M, Yahoo, Lifetime, Hallmark.

Black and orange

Black and orange is a trustworthy combination. Orange represents balance and healing while black is authoritative and powerful.

Brands that use black and orange logo colors – Amazon, Harley Davidson, Black and Decker, Payless etc.

Blue and Yellow

With colors as multipurpose as blue and yellow, you have a combination that can be used just about anywhere. Both colors easily create a balanced, business-like feel, having an energetic vibe. Blue and yellow is representative of a bright sun in the serene blue sky, giving a perfect outdoorsy feel. This winning logo combination is fresh, calming and tranquil, fun and tropical and at the same time, vibrant, warm and energetic. You can play around with the saturation of the hues used to evoke different emotions.

Red and white

So many brands have plain red logo and this makes for confident and bold advertising strategy. Red can represent heat, passion and energy but can also mean danger and warning. Virgin clearly has no problem with the use of color red for its logo and its supporters would associate it with passion and power. White tones red down and can be used as a background color for an otherwise bright effect.

Brands with red logos – Coca Cola, Virgin, Kmart, Netflix.

Rainbow/multi colored logos

According to brand color psychology, one can use colors of a rainbow when one wants to represent grace and preservation. Rainbow color also indicates inclusion; an ideology or philosophy that includes everything and everybody irrespective of their socio economic status, gender or sexuality. One can also use the primary colors Red, Blue and Yellow in the brand logo if they have no special symbolism in mind. Many brands have played around with the multi-colored theme including Google, ToysRUs, Skittles, eBay, NBC, Crayola and even the Olympic rings.

How to choose your corporate colors

Your logo’s color scheme can become an essential element of your brand identity. When we think of Coca-Cola, we think of red; John Deere invokes green while IBM makes us think of blue.

Think of your favorite college or pro sports team; fan confusion will surely set in if you put your players in different colors. So when you are choosing logo colors based on brand color psychology, think of a scheme that differs from your competitor’s scheme. People relate to colors of brands very strongly so you might create confusion in their minds when you choose colors of a competitor in the same market arena.

You should also choose brand color and logo color combinations that reflect your brand’s core values and character. For example, it may be apt to choose a rainbow colored logo for a kids’ brand but those colors would not be appropriate for a cosmetic surgeon’s business or a corporate law firm. So choose wisely. For more information on color meanings in business, click here.