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It truly is a wonderful, colorful world we live in. I often ask myself what the world would be like without color, and the thought just makes me sad. However, it does give me a lot of ideas for new things to write about because it makes me appreciate colors even more.

The Visible Spectrum: Overview With Colors Listed in Order of Increasing Wavelength

At first glance color and advanced math seem to be miles apart from each other. We associate color with abstract beauty and subjectivity. Meanwhile math is seen as objective and somewhat cold. However, in reality color is tightly bound to math. Most of us think of color as an inherent property of … [Read more...]

Why Darker Colors Absorb More Heat Than Lighter Colors

Did you ever wonder why everyone wears lighter colors in the summertime and darker colors in the winter months? The answer may surprise you. It has a lot less to do with fashion than you think and everything to do with science. Who hasn't headed to a theme park as a child and been stopped by Mom … [Read more...]

Putting the Mantis Shrimp to the Test: Do They Really See More Colors Than Humans?

Humans have some of the most sensitive eyes on the planet. We have a type of vision classified as trichromatic. This essentially means that our eyes have three different types of color receptors known as cone cells. These cone cells are attuned to blue, green and red. All the beauty of the world … [Read more...]

Which Animals See More Colors Than Humans?

Humans have an undeniable love of color. We spend a considerable portion of our lives marveling at the beauty found in both nature and our own artistic creations. But what if there were colors we couldn't even see? Imagine if our species as a whole suffered from color blindness. It might seem like a … [Read more...]

How the Human Eyes and Brain Work Together to See a Colorful World

The world is filled with an undeniable beauty. Almost everyone has had moments in life where they're stopped short by the sheer breathtaking wonder around them. For some this might involve a majestic golden sunset. Others might have fond memories of the whites and blues of a distant snow capped … [Read more...]

Star Colors: Why They Differ and What We Can Learn From Them

When author Omar Bradley uttered his now famous quote about setting your course by the stars, he was referencing the method by which ancient mariners used to find their way across the seas via star charts. One wonders if those ancient mariners ever thought about the colors they were … [Read more...]

The Colorful History of Crayola Crayons

Crayola crayons have a wonderful, colorful history. These waxy sticks that produce a variety of mesmerizing colors have captivated artists of all ages. With products for the preschool set, art supplies for children everywhere, and a great way for adults to escape their everyday stress, this company … [Read more...]

How UPS Was Able to Trademark the Color Pullman Brown

The rise of online shopping has changed the face of the modern world. One of the biggest examples of this is the sheer ubiquity of expedited delivery services. Every delivery service has a unique look. And we've all had moments where we eagerly stare out the window hoping to see the distinctive … [Read more...]

The Clothes Make the Candidate: How to Choose the Best Colors to Wear for Job Interviews

If only you had some way to subconsciously and subliminally convince a hiring manager that you are the right person for the job. It turns out that there actually are some "hacks" you can use to appear more qualified and capable when you show up for job interviews. The colors … [Read more...]

A Sweet Study on M&M’s Color Distribution Shows How Statistics Can Go Hand in Hand With Taste

M&Ms are one of the all time classics for anyone with a sweet tooth. Most of us first encountered the multicolored candy when we were quite young. Tasting M&Ms as an adult brings back a lot of those wonderful memories of youth. People often think back to mixing up M&Ms with their popcorn … [Read more...]

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