Graphic Design

Additive colors In color theory we have different ways to mix colors called additive and subtractive color mixing. Additive colors are created with light and are called such because the more color you add, the lighter the appearance. When the three primary additive colors are combined in full saturation, white is created. Typically, additive colors […]

Color is such an important part of life that we often forget to properly appreciate it. When we look at a beautiful sunset, it’s nature that receives the credit. When we hesitantly approach alluring people to introduce ourselves, we usually attribute their look solely to the person’s physical form. Any given life will have countless

If you are beginning to understand color theory, you may have come across some colors described as “high key,” “low key,” or even “mid key.” Having an understanding of these types of colors is essential if you’re an artist or designer. Even if you aren’t, though, understanding these types of colors can further your understanding

When you want to stand out with your artwork, design, clothes, or even your interior decorating, bright colors are a sure way to go. They tend to be loud, so to speak, but rather than turn some people away due to the intensity, you can utilize them in proper ways to draw the right kind

What’s the secret to putting your product in the best light when creating promotional images and packaging? Savvy marketers and photographers know that some background colors make products look more compelling. Learning the art of how to use the right backdrop colors on product packaging and promo materials makes the task of making the sale

Color is one of the most important components of portrait photography. Both the subject and the photographer need to put serious thought into how different color choices will impact their results. Color, in particular the interplay of subject and background, forms the foundation of a striking photograph. To understand how to properly work with color

Traditional and digital artists alike deal with color in similar ways. Both types of artists understand three sets of colors: primary, secondary and tertiary. Combining individual colors from these three sets gives us just about every color our eyes can see. Those colors can be further manipulated by adding gray, white or black, and by

Primary and secondary colors are things we learned about in grade school. Many of us can still remember the lesson on red, yellow and blue. We learned that they are the primary colors. But wait. Yellow isn’t a primary color to a graphic artist designing CGI images. What gives? The relationships between primary, secondary and

Color is a curious thing. Different eyes see it different ways. Likewise, what we learned in grammar school art class about primary and secondary colors is open to differing definitions. One thing we can say for certain is that secondary colors are derived from primary colors. Understanding where secondary colors come from is important to

Life was so simple when we were kids. For example, the art teacher in third grade drilled into our heads that the three primary colors are red, blue and yellow. We never questioned it. Why would we? The teacher knows everything. Or does she? Maybe not. The question of what constitutes primary colors is not